Project Type: Interactive Design, Build, Installation

Location: PepCo Park, San Diego, CA

Status: Complete

Size: 10,000 sf

Client: Xfinity  

Year: 2017

In collaboration with Preview Events, the activation took place during the Comic Con International Festival. The build involved re-creating the sets of popular HBO and Netflix television shows including Game of Thrones, Orange Is The New Black, and Luke Cage.

The activation invited the public to experience detailed re-creations of Khaleesi’s tent from Game of Thrones, the Litchfield Penitentiary Canteen from Orange is the New Black, and a Barber Shop from Luke Cage.

Interactive Component: The public we’re given the opportunity to experience any one of the three shows by registering at touch screen kiosks located outside each of the three individual sets. During the event the Kiosk received data from thousands of participants each day. Participants accessed the sets for photo moments which were uploadable to live social media platforms. After access to the sets, participants received complimentary T.V. dinners and custom made memorabilia trays.

Press:  Buzzfeed AdAge