lEVI'S commuter x Jacquard by Google activation
Project Type: Interactive Design Build, Installation
Partners: Imprint projects
Location: Kinfolk, Brooklyn, NY
Status: Complete
Store Size: 1750 sf
Year: 2017
The project and program was developed in collaboration with Imprint Projects. The commuter jacket is showcased in the storefront window, embedded within an interactive ecosystem of vertical pendant lights.
The interactive design component uses sensors mounted on the underside of the custom maple wood structure to collect motion input from street level activity.
Sunbunker developed custom software designs in the studio with reactive to motion data captured from pedestrian movement outside the store.
From a distance, the public would view the lights moving in waves back and forth across the width of the storefront. As the viewer draws closer to the window display, the lights re-align. They begin pulsing, radiating from the jacket at the center of the display.