GirlBoss Rally

Project Type: Experiential Design, Fabrication, Installation

Partners: Makeout LLC

Location:  The Knockdown Center, Brooklyn, NY

Size: 5000 sf

Year: 2018

Program: The project involved crafting a retail bazaar environment within the context of a two-day conference. We created an array of retail displays, stands and furniture.

The bazaar elements became a platform for women-owned brands to showcase their products.

About: Girl Boss is a digital media community that highlights and supports the success of women entrepreneurs. Through online editorial, radio and video content, they create a community platform that aims to galvanize a new generation of female-led creativity. The Girl Boss Rally of 2018, the 4th iteration of their annual summit, had more than 1,000 attendees from 31 different countries, and offered a physical space for ambitious young women to network and share resources. This year, the event grew to accommodate two days of programming that included panels, meet-ups and a shopping bazaar.