THE NORTH FACE / Black Series Launch

Project Type: Environmental Design 

Location: New York City, NY

Partners: Preview Events, UEG

Status: Complete

Size: 3,500 s.f.

Year: 2019

Program: To celebrate The North Face’s Black Series SS20 launch, members of the media were invited to experience new products and brand directions through a gallery presentation and dinner. 

About: The North Face Prototype is the brand’s lifestyle-focused retail space, including some of its most well-known pieces, collaborations and limited-edition drops. The Black Series emphasizes the collection’s focus on the hybrid of nature and technology. 

Sunbunker and partners curated the event experience for The North Face. Product display sets and additional scene setting elements echoed the series’ showcase of nature inspired designs. To better produce the dining experience, Sunbunker designed and fabricated dining furniture specific to the event. Additionally, a topographical landscape module was produced to optimally showcase the Black Series product line in addition to custom hanging display systems. 

Team:: Design: Robert Morris, Mara Lookabaugh. Instalation: George Speith, 508 Lighting: Rob Ross.